If you’re using an ad-blocker like AdBlock Plus (you should be!), and a page tells you that you need to disable your ad-blocker to see the content, it’s time to leave that page, and not return until they change their policy. Here’s why:
1) The most popular ad-blockers have “whitelists” that let content providers submit their ads for screening. If their ads are respectful–don’t install malware on your computer, don’t pop-up and cover the screen, don’t play loud videos, etc.–then AdBlock Plus and similar will let you see it! There’s no excuse for not being on the whitelist.  Are you a webmaster?  Click this link.  Now, you really have no excuse.
2) If an ad is not on the aforementioned whitelist, it’s because it’s a truly obnoxious ad, and/or the site’s owner isn’t a responsible citizen of the Internet. It’s literally unsafe to display such ads. In addition to being REALLY ANNOYING, they can install viruses on your computer/phone/device, steal your credit card information/identity, give your personal information to dangerous people, cost you hundreds or thousands in electronics repair bills, etc. There’s no good reason for displaying such an ad.  There’s no good reason for trying to make people see such an ad.
3) If you boycot pages that refuse to make their ads respectful and safe, you will force web site owners to make their content respectful and safe…which they should have, to begin with. Don’t give in. Yes, that includes, or your favorite “reputable” web site. It’s only as reputable as its content.  Be patient, and keep your ad-blocker on.
(You should also consider installing Web of Trust.)


  1. uMatrix combined with uBlock Origin, currently only on Firefox and Chrome, facilitate not only ad-blocking but also connection blocking, whitelisting, simple and advanced cosmetic filtering, and logging.

    uM and uBO are powerful and intuitive add-ons that are also, at least currently, in constant development. uBO is less resource heavy than typical ad-blockers, and uM is for advanced users desiring more powerful blocking. Depending on how tight you set your filtering, using these concurrently may require some redundant configuration, but this minimal annoyance far outweighs the pitfalls of allowing at least unscrupulous ads and other annoyances.

    As ads relate to privacy concerns, also use tracking filters in your ad-blocker. And use an anonymizing search engine that is preferably non-tracking and non-biased, such as DuckDuckGo. StartPage anonymizes Google, which does track and is biased, and is best used in a private tab or window and when not logged into a Google account. As for search results, using multiple search engines helps because each has its strengths.

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